NU Athletics Reaches MMR Agreement With Playfly Sports

The University of Nebraska today announced a new multimedia rights agreement with Playfly Sports. 

The 15-year agreement is pending approval from NU’s Board of Regents.  The item is on the agenda for the board’s meeting next Friday and if approved, would be effective the next day. 

In today’s news release, Nebraska said its partnership with Playfly will “further grow the Huskers brand regionally, nationally and globally.”  It also said they’ll work together to maximize traditional MMR assets, such as stadium signage and broadcast feature elements, in addition to enhancing Nebraska’s digital footprint and fan experience.