Nebraska volleyball player Lexi Sun has signed an endorsement deal with Borsheim’s.
It’s believed to be the first major deal between a Nebraska female athlete and a Nebraska company in the six weeks that college athletes have been allowed to profit from their name, image or likeness.
Borsheim’s announced the partnership with Sun in a news release. The Omaha-based company launched “The Lexi Sun Edit,” a collection of Sun’s favorite pieces from the store’s jewelry collection. The partnership will also include social media initiatives.