Look what you made the Iowa Department of Transportation do.
The government agency is using a famous lyric from Taylor Swift’s new song to try to get people to stop looking at their phones while driving.
In “Look What You Made Me Do,” there’s an interlude where Taylor says, “I’m sorry, the old Taylor can’t come to the phone right now. Why? ‘Cause she’s dead.”
Along with a picture of the sign, the Iowa DOT tweeted, “If you don’t get the message today — ask the nearest millennial.”
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— Iowa DOT (@iowadot) October 2, 2017