Rolls-Royce unveils custom-made cars designed by Roger Daltrey, Ray Davies

PRNewsFoto/Rolls-RoyceIn December, Rolls-Royce announced that The Who‘s Roger Daltrey was one of several U.K. musicians who were helping to design collectors-edition versions of the luxury car company’s Wraith model that will raise money for select charities. Now, the first four vehicles in the “Inspired by British Music” series have been unveiled, including two by Daltrey, one by Kinks frontman Ray Davies and one by Giles Martin, son of late Beatles producer George Martin.

As previously reported, one car that Daltrey helped design features The Who’s famous bulls-eye logo, as well as a laser-etched design depicting Roger’s trademark swinging microphone on its doors, while the second incorporates a graphic inspired by the cover of the band’s 1969 rock opera, Tommy.

The Davies-inspired auto features lyrics to select Kinks songs penned by Ray etched into its doors and an embroidered version of the band’s logo in its cabin.

The car Giles Martin helped design pays tribute to his late father, and includes the titles of the 30 #1 singles he produced embroidered into the cabin, as well as an engraving depicting George’s handwritten arrangement for The Beatles’ “Yesterday.”

Other well-known U.K. music stars who also are designing Rolls-Royce Wraiths in conjunction with the series include The Rolling StonesRonnie Wood, Status Quo frontman Francis Rossi, and Shirley Bassey.

The vehicles are expected to be sold this year, and a portion of the money from the sales will go toward charities chosen by the artists. Not surprisingly, Daltrey has chosen the Teenage Cancer Trust as the beneficiary of the cars he helped design.

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