ST. PAUL, Minn. – That gallon of milk you consider a staple in your refrigerator is missing in many of America’s food banks.
According to Feeding America, the nation’s largest domestic hunger-relief organization, milk is one of the items most requested by food bank clients, yet there is a nationwide shortage because it is rarely donated. That will soon change with today’s launch of The Great American Milk Drive, the first-ever national program to help deliver highly desired and nutrient-rich gallons of milk to hungry families who need it most.
Hunger impacts 1 in 6 Americans, including 12.5 million families who do not have access to adequate nourishment to help them reach their full potential. Hunger has no boundaries and is a problem that exists in urban, suburban and rural communities. Map the Meal Gap shows how hunger impacts every county in the country. With its network of more than 200 food banks and 61,000 food pantries, soup kitchens and emergency shelters throughout the country, Feeding America helps provide food to families in need.
It’s been a challenge for Feeding America to meet the demand for milk due to the lack of donations – canned goods and other non-perishable items are more likely to be donated. Now, it’s going to be easier for Americans to lend a hand and contribute nutritious milk to food insecure families.
With a simple click of a mouse (www.milklife.com/give) or text message (text “Milk” to 27722), it will now be possible to buy much-needed milk and donate it for as little as $5.00 to a family who does not have regular access to milk. By entering your zip code, you can ensure that the milk is delivered from the farm to a local Feeding America food bank in your very own community.
“We serve 37 million Americans each year through our network of food banks but, unfortunately, our clients receive the equivalent of less than one gallon of milk per person per year,” said Bob Aiken, CEO of Feeding America. “This has been an ongoing problem that hasn’t gotten the attention it deserves. Now we have a chance to do so much more, and I couldn’t be more thrilled. Increased donations of milk means increased protein and other nutrients for our clients and their families.”
The Great American Milk Drive is made possible by the nation’s dairy farmers and milk companies. Jesse Tyler Ferguson of ABC’s Modern Family has joined the cause to help raise awareness of the scarcity of milk in food banks and help all families by increasing their access to fresh milk. The goal of the campaign is to deliver two million gallons of milk to food banks across the country.
In the Midwest, various celebrities joined forces with Midwest Dairy Council and local milk companies to help kick off the program on Wednesday, April 2. James “Big Cat” Williams donated gallons of milk from Prairie Farms to the Greater Chicago Food Depository, Kansas City Chiefs punter Dustin Colquitt donated milk from Hiland Dairy and AE Dairy to Kansas City-based Harvesters, and Minnesota Vikings tight end Kyle Rudolph donated milk from Kemps and Land O’ Lakes to St. Paul-based Second Harvest Heartland.