Lifetime TV welcomes CommonGround Iowa volunteer Sara Ross to its morning program The Balancing Act this Thursday to further an ongoing conversation between the American moms on and off of the farm. Ross will answer questions and address concerns about food safety and the benefits of GMOs while clearing up myths surrounding organically grown foods and conventionally grown foods.
This is the third of a four-segment mini-series in which The Balancing Act features conversations with volunteers from CommonGround, an effort designed to get women talking about farming and food. CommonGround provides a way for moms looking for answers about food to connect with moms who grow and raise it and get real, credible information.
"I want mothers to know that I feed my family the same foods that they do. The Balancing Act provides a great forum to connect with moms across the country and let them know that farmers just like me want to share the story behind how American food is grown and raised," says Ross.
Catch the entire segment Thursday morning on Lifetime at 6 a.m. Central or view the clip from its original airing on December 19 by clicking here.
This special opportunity to reach millions of the women who make a vast majority of America's grocery purchasing decisions came to fruition through the special support of NCGA, and was spearheaded by the association's Trade Policy and Biotechnology Action Team. The Balancing Act empowers women in all aspects of their lives, striving to help today's modern women balance it all by bringing them exceptional solutions to everyday problems. Working together, CommonGround and The Balancing Act will provide both immediate information and an ongoing resource for women with questions about the food they feed their families.
CommonGround was founded by the National Corn Growers Association, the United Soybean Board and their state affiliates to start a conversation about food between the women who grow it and the women who buy it. Now in its fourth year, CommonGround brings more than 100 of America's farm women to the table for food discussions and helps consumers eat fearlessly.