MONSANTO ANNOUNCES "FOLLOW-A-FIELD" INITIATIVE TO EDUCATE GROWERS ON THE ROUNDUP READY 2 XTEND SOYBEANS



ST. LOUISFarmers have a new training tool this summer to help prepare them for the next innovation in soybean and cotton weed control. The Follow-A-Field initiative from Monsanto will be an interactive experience featured on XtendFollowAField.com that follows 3 commercial-scale Roundup Ready 2 Xtend™ soybean fields from burndown through harvest as part of the Monsanto Ground Breakers® Field Trials Under Permit program. The initiative will incorporate testimonials, videos and photos captured from 3 growing sites, with real farmers, across the Midwest.

The Follow-A-Field farmers, one in Missouri, one in Illinois and one in Minnesota, will be testing the seed and crop protection system from Monsanto, the Roundup Ready® Xtend Crop System. Pending regulatory approval, the Roundup Ready® Xtend Crop System will introduce Roundup Ready 2 Xtend™ soybeans, which contain tolerance to dicamba and glyphosate herbicides.

“The Follow-A-Field program will showcase three farmers who will tell the story of how the system works on their farm. These farmers will share their own experience with the system and application requirements, as well as show the advantages of incorporating dicamba into their weed control plans.” says Michelle Vigna, Monsanto Roundup Ready Xtend launch manager. “The goal of the program is to prepare farmers, retailers and applicators to effectively use Roundup Ready 2 Xtend soybeans with a diversified weed management plan such as Roundup Ready PLUS® Weed Management Solutions. This combination is designed to allow growers to achieve optimum yield potential and a high level of efficacy on tough-to-manage and resistant weeds.”

Follow-A-Field will visit each of the farmers four times, at key points during the growing season: the first herbicide application (burndown, where applicable), first in-crop application of herbicides, mid-season and harvest. The goal of the program is to capture the importance of diversified weed management practices (DWMPs), application requirements, weed control performance and crop response to herbicides and yield.

As the three Follow-a-Field farmers learn how to utilize Roundup Ready 2 Xtend soybeans, site visitors can share in these experiences and gain knowledge of how diversified weed management practices that incorporate dicamba and glyphosate might fit into their own farming operations. The initiative will provide opportunities to see the crop in action in real-field settings across 3 different growing environments and educate growers for proper application and use prior to commercial use.

The Follow-A-Field program will showcase the components of Roundup Ready 2 Xtend soybeans and local Roundup Ready PLUS recommendations that incorporate a new mode of action, dicamba. Visitors viewing the program online will get a full preview of the weed control technology – management practices, seed traits, farmer perspectives and more. The initiative will demonstrate the Roundup Ready Xtend™ Crop System application requirements, local Roundup Ready PLUS® recommendations, and the efficacy and crop safety of dicamba and glyphosate as an integral part of a diversified weed management program.

All of this information will be captured and available on www.xtendfollowafield.com throughout the growing season, with the first update expected in late May. Visit www.xtendfollowafield.com to sign up to Follow-A-Field throughout 2013.


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Topics : Business_FinanceEnvironment
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Locations : IllinoisMinnesotaMissouriSt. Louis
People : Michelle Vigna




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