Omaha, NE – Lindsay Corporation, a leading designer and manufacturer of innovative irrigation systems, announces the launch of their new website, www.lindsay.com, that focuses on universal branding and website navigation, as well as new worldwide language and dealer locator functionality.
The universal Lindsay brand and website navigation is now present across all 33 Lindsay websites and sub-sites worldwide. A search box is always available at the top of the page to allow customers a full site search, including a drop down of all Lindsay brands and products. The option to browse by brand or solution is available on the corporate site and Predictive Search is present on all sites, making navigation between all Lindsay sites easier.
“This new website was designed with our end-users in mind,” says Dirk Lenie, Lindsay Vice President, Global Marketing. “It’s full of new capabilities, including search functionality powered by Google Maps to find local dealers and representatives ... all of the new functionality is to help our loyal customers find what they need in a timely manner.”
A Global Language/Region selector was also added, allowing international customers to view pages in their native language, including Afrikaans, Arabic, Chinese, English, French, Italian, Portuguese, Russian, and Spanish. The Arabic version of the Lindsay Middle East site reads from right to left.
“As a Fortune 500 company, Lindsay owns various irrigation and transportation brands around the world,” says Lenie. “The products available in these countries vary depending on different crops grown, geography and regulations, so we came up with a Global Language/Region selector that gives users from all over the world the chance to easily read the site.”
Lenie says that with a growing demand for a “one web” solution, Lindsay turned to responsive web design to help create a site customers can navigate with their mobile devices. “These sites feature fully responsive web design layouts, allowing the site to adapt to whatever viewport size is being used to access it, whether it be desktops, tablets or phones.”
The new Lindsay site also offers a Resources drop down menu to showcase their industry expertise, i.e. blog, literature, case studies, photo gallery, and videos. To view videos on Lindsay Irrigation Solutions, go to http://www.zimmatic.com/videos