NU Extends Partnership With adidas For 11 Years

The University of Nebraska has renewed its apparel and footwear partnership with adidas.

The extension, announced today, is for 11 years through June 30, 2028.  It reportedly is worth $128 million in cash and goods to the school.

Under the agreement, adidas will continue to provide footwear, uniforms and apparel to the Huskers’ 24 varsity sports teams.

And Nebraska and adidas share a goal of making athletes better through the state-of-the-art Nebraska Athlete Performance Laboratory.  The 20,000 square-foot facility houses cutting-edge technology, allowing researchers to study various factors to maximize athletes’ performance.

NU has partnered with adidas since 1995.