LUBBOCK, Texas – Serving as a premiere information resource for the sorghum industry, the Sorghum Checkoff recently launched a new, mobile-friendly website that will host the latest user-friendly technology and provide accurate, current sorghum information, communication and education for various audiences.
“Now mobile-friendly, the website has the ability provide sorghum growers with the information they need while in the field, at home or wherever they go,” said Jennifer Blackburn, Sorghum Checkoff external affairs director. “The goal of this site is for it to become the go-to source of information as it relates to sorghum agronomics, marketing information and more.”
The website sorghumcheckoff.com will serve as a hub for resources aimed at improving field-level results and marketing opportunities. Key features of the site include a revamped connections directory, enhanced usability and a clean, updated design to support the expansion of the industry’s brand.
“The sorghum industry, like every other industry, is constantly evolving, and our website should reflect that,” said Sorghum Checkoff Chairman David Fremark. “As new technologies and practices arise, the website needs to evolve in order to remain beneficial and relevant for farmers and end-users.”
The Sorghum Checkoff has also invested in the development of a consumer-focused website. The goal of this website will be to enhance awareness of the super grain with nutritional information, cooking instructions, general awareness education and more. This website is scheduled to launch summer 2016.
“As sorghum growers and a collective board, we believe supplying growers with the information and educational tools they need is essential to helping increase producer profitability,” Fremark said. “By investing in modern web technology, we feel we are taking an important step toward achieving that goal.”